Kugel Platform

How it works

From one idea to a published article, step by step

What happens after you share an idea, shown with the system's own records. Every number on this page is as of 15 October 2026 and says where it comes from.

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One real run

Idea to published in 11 minutes 45 seconds

On 31 August an idea, retinol or bakuchiol for sensitive skin, went into the article workflow on Dr. Lurie, a skin-health site run on this platform. It came out researched, reviewed four times, illustrated and published 11 minutes and 45 seconds later, with no one stepping in along the way.

The AI cost of the whole run was $3.39.

Read the article it published
The illustration the workflow made for that article: a woman reading a book

What happens to your idea

Six stages, 25 steps

  1. 1

    Understand the reader

    Who it is for, what they already believe, and what would change their mind.

  2. 2

    Research

    Sources are gathered, and each claim gets an id so it can be checked later.

  3. 3

    Plan and draft

    An angle and a brief come first, then the draft.

  4. 4

    Four reviews

    Facts, voice, impact and the reader's view, each by a separate reviewer. Their notes are merged into one set of revisions.

  5. 5

    Images

    Pictures are planned for the article and made in the site's own visual style.

  6. 6

    Publish and learn

    Checked against the site's rules, published and released. What worked is recorded for next time.

From the run record, as of 15 Oct 2026

What it takes

$2.81
Typical AI cost per article

Median of 10 finished runs; range $1.27 to $5.56

9.6 min
Fastest idea-to-published run

With no pause for human review

1.2–1.3 s
Page load on a slow phone connection

Lab test of 5 pages the system built

0
Layout jumps while loading

Measured on all 8 pages tested

Proven in a test

It checks its own pages in a real browser

A page can be opened in a real browser on a phone-sized and a desktop-sized screen and checked for problems such as a broken image, text running off the screen or a hidden button. On 14 October we broke an image on purpose. The check caught it on both screens, an agent replaced it, and a second check came back clean. The whole loop took 27 minutes and cost $0.06.

It has not yet run on a page that was not set up as a test. When it does, the result will be shown here.

How these numbers were measured

Page speed

With the platform's own speed meter, on a simulated mid-range phone over a slow 4G connection, three loads per page, median reported. This is lab data, not data from real visitors, which the site does not yet collect.

Time and cost per article

From the system's own record of finished article runs: start and finish time, and the AI cost logged for each step. Runs that waited for a person to approve them took longer and are not counted as the fastest.

Live websites

Sites registered with the system and answering on the web on 15 October 2026.

How often are they updated?

Once a month, from the same sources. The date on each figure says when it was last read.

Bring one idea and watch it run

A free 30-minute live session, one-to-one and online.

Book a free live session